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12 Nov

Synergy 2.0

ENTREPRENEURS HAVE A Growth Mindset

Entrepreneurs pivot. Human beings fail. Naveen Jain

My team was blessed with the opportunity to attend the Global Synergy Conference hosted at Madison Square Garden. The days were long, so the team attended in shifts taking copious notes to then turn key with one other. Today, I turnkey to my readers the best tidbits that we gathered from the conference. Can’t attend a $2400 conference? No worries, here are some free take aways that can help any budding entrepreneur.

I picked the team’s Top 5 Segments to share with you. These great speakers touched everyone and provided concrete suggestions on how to be better entrepreneur. I suggest you follow them on IG, listen to a pod cast, buy a product, or attend a conference. The biggest lesson that I have learned on this journey is that I must continue to be a sponge and learn from as many people as I can.

Guy Kowaski

American marketing specialist, author, and Silicon Valley venture capitalist

Guy_Kawasaki_at_Wikimania_2015_-_2This presentation entitled the Art of Disruption primary focused on how to create a quality product. Guy shared 11 tips:

1. Build what you like and convince people to like it
2. Jump to the next curve
3. Make a minimum, viable,valuable, validating, product
4. Make design count
5. Polarize people (think Samsung vs. Iphone)
6. Ignore Naysayers
7. Change your mind (admit mistakes and adapt)
8. Be unique and valuable
9. Let 100 flowers bloom (Pretty much let your business develop as it will)
10. Churn, baby, churn (constantly evolve)
11. Perfect your pitch

Jordan Belfort

American stockbroker, author, and motivational speaker

way-of-the-wolf-9781501164286_hrAlso known as The Wolf of Walstreet, Jordan shared The Straight Line System of Sales that he created. He explained, that a sale is the transference of certainty and that everything you say is helping the prospective client to be certain. The salesperson has 4 seconds to establish three things in the mind of the prospective client.

The prospective client need to perceive salesperson as:

1. Sharp as a Tact
2. Enthusiastic as Hell
3. An expert in the field

The goal is to have the prospective client:

1. Love your product
2. Trust and connect with you
3. Trust and connect with your company

How do you do this?

1. Take control of the conversation
2. Ask questions to access needs, beliefs, pain points, etc
4.. Be empathetic in your tonality and an active listener
5. Be logical
6. Paint as picture of the prospective client using your product and being happy

Gary Vaynerchuck

American entrepreneur, four-time New York Times bestselling author, speaker and internet personality.

Internet Week HQ on Day 2 of Internet Week 2015 in New York

In his presentation, I Day Trade Attention and Build Business, Gary V. proposed awesome strategies to help make business great again. Here’s what he suggested:

1. Have a “do it” mindset
2. Triple down on your strengths and hire someone to cover your weaknesses
3. Pod casts are next best thing
4. If you can afford it, pay for ads
5. Documentation over creation (in particular for web content)
6. Be an empathetic boss
7. Put all your best advice into the world for free
8. Be grateful
9. Be happy

Panel: Chieh Huang, Leslie Short, Ludovic Huraux, Aubrey Marcus

Founders, Co-Founders and CEOs of Million Dollar Businesses
         Boxed                               K.I.M. Media                         Onnit                                   Shapr

When you have a panel of great minds who started million dollar businesses, you should heed their advice. Obviously, they all did something right! From the mouths of parent entrepreneurs, to the ears of babe entrepreneurs, here are The Nuts and Bolts of Building a Million Dollar Business:

1. More money, more problems
2. Adapt. Be able to sway.
3. Be humble
4. Build movement (not product) so you can pivot
5. Be hungry
6. Met the people who will help you
7. Find your own opportunity. If it’s not there, make it.
8. Do the internal work to make sure you are not your own detriment
9. Celebrate your employees

Simon Sinek

British/American author, motivational speaker and marketing consultant

338px-Simon_sinek.jpgIn the presentation, The Infinite Game, Simon defined infinite versus finite strategies in business. He proclaims that you can’t be a finite player in the infinite game of business. He encourages entrepreneurs to build a businesses, ideas, and products that out live you. Here are some tips on how to be an infinite business:

1. A Just Cause: The business has a solid purpose and foundation build on a just cause, not just the premise of making money
2. Courageous Leadership: A leader who is patient, flexible, and willing to do the right thing
3. Vulnerable Team: Employees who buy into the purpose and give their best to the team.
4. A Worthy Opponent: Competitors in which you have a deep respect for and can encourage you to be better.
5. Open Playbook: A plan that is flexible.

Hope you take these jewels and put them into use!

Signing off,

Nadine G.

07 Nov

Synergy

Synergy is defined as the interaction of two or more entities working to produce a combined effect that is greater than the individual parts. Think of a multitude of points coming together to form a circle. Individually, each one is just a simple point, but together they form a strong impenetrable bond.

cosLaunching Let’s Converse in August of 2017, reminded me of the importance of Synergy. I launched at this premiere event for Black women entrepreneurs in NYC called Circle of Sisters. I was blessed to have my whole team present, a true circle of sisters. I also had a few good men working behind the scenes. Together we rocked the event!

Some may view “rocking the event” as making a lot of money. I can attest to the fact that monetarily, I left the event in a deficit. As a new business owner that is stressful, but you have to learn to put things into perspective. So, how did we “rock it?” Truthfully, relational collateral is more important than money. Stuff will never mean more than people, connection, and relationship.

So here’s how we rock it and

how you can rock it too!

Teamwork makes the dream work

Alone, we can do so little; together we can do so much.” Helen Keller

I live on the 6th floor and the week of Circle of Sisters the elevator in my building died. Consequently, I had to get all my beautiful merchandise and furniture for the event down 6 flights of stairs. Though I was internally panicking, having a strong team kept me grounded and able to problem solve. With the help of my gym enthusiastic friends, we made it into a cardio and leg day challenge lifting 30 lb boxes and carrying them down the steps.

This glitch highlights the necessity of having a positive team of people on your side. If I had to handle this alone, it would have cost me much more money and/or much more personal energy and exhaustion. Having a team took away some of the anxiety and actually made a hard task kinda fun! The take away is that none of us are superhuman. We all need help. Surround yourself with people who are invested in you and your business. In those times when you face an obstacle, a good team can help you jump hurdles.

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Conversation Matters

The desire to reach the stars is ambitious. The desire to reach hearts is wise and most possible.”Maya Angelou

I absolutely loved my conversation cards and all the brave souls who entered my booth and started a conversation with me. I truly understand that it is a lot for a business to ask you to trust in them and their brand. The first thing that may pop into your mind is, “I don’t know you man!” So, I spent the course of the day at Circle of Sisters getting to know people and letting them get to know me. I learned about people’s dreams and aspirations, their definitions of love, and about the things that bring them joy. As a motivational speaker, my goal is to speak to what you need, but the only way I can do that is to ask you what it is you need. So thank you to everyone who shared a bit of themselves with me and allowed me to share a bit of myself with them. That experience alone will help my business be better.

So, do people know you? If you are building a brand or business, you can’t have money as your sole purpose. You need to think about the people you are servicing. Yes, your customer matters. By having conversation with your customer through focus groups, feedback forms, and one-to-one conversations at events, you will find that people will draw closer to you and your product. People need to be connected to you and the purpose of your brand. If you can accomplish that, you are “rocking it!”

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Tap into everyone’s strengths

We have different gifts, according to the grace given to each of us. If your gift is prophesying, then prophesy in accordance with your faith; if it is serving, then serve; if it is teaching, then teach.” Romans 12:6-7

My best friend is a selfie queen, posts online all the time. It took me years to even join Instagram and master the art form of the right angle for a selfie. So, if I was going to post on social media, I could do it myself or I could ask my best friend to help. I am great at being a motivational speaker, consulting, and running workshops. Creating a website….I got someone for that. Marketing….I got someone for that. Photography….I got someone for that. Live social Media at Events…..I got someone for that. Getting Food….I got someone for that. Seriously, even before this business, I would work all day and get so focused on the task that I did not remember to eat. There is definitely someone on my team who makes sure I take care of myself so I don’t faint while working.

Back to the point I made earlier, we are not superhuman. But even if we were, we would be like the Avengers. Each of us with a unique talent and gift that when we come together, we can save the world. So find your Avengers. Purposely add people to the team that are gifted in areas in which your are weak to help create balance in your business.

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Expand your network, expand your net worth

Networking is all about connecting with people. But then again, isn’t that what life is about?” Jay Samit

Networking is one of the hardest thing I had to learn to do. This concept of taking to strangers is a hard one to accept, especially when it is ingrained from childhood that this is a fatal flaw. “Do not talk to strangers” becomes “Do not talk to strangers unless you are an adult and can assess how a relationship with this person can enrich both of your lives”….wait what….how does one even do that? By simply talking to strangers. So, “No new friends!” becomes “Yes new friends” and “Talk to strangers.”

While at Circle of Sisters, I met a several beautiful women. I met another author, Ashley Gillett, who wrote “Red Flags Run.” I met Déjà Vu, a radio personality and motivational speaker, who shared about her work with her personal brand HustleHer. I also met Uniqua Smith,  a marketing consultant, who introduced me to the Synergy Global Conference which was coming to NYC. We discussed ways to get Let’ Converse in the building at that event. Based on this connection , 10 members of my team were able to attend the conference which was tailored towards entrepreneurs and featured the best in the industry. I’ll tell you more in Synergy Pt. II. Conversation is golden. Being open to meet new people is golden. So talk to strangers and meet new friends.

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Set up for the step up

The good life is a process, not a state of being. It is a direction not a destination.” Carl Rogers

My business will make me a million dollars one day. Moreover, I will not cry or get discouraged if that does not happen today. I will continue to work hard and put my full love into all that I do. So, every up, down, and neutral happening along this journey is all a part of what will make me a better person and will make my business have a greater impact on others in the long run. In this way, I’m okay with both the highs and lows of my business journey.

My advice for you is to experience the grow. If you spend time money and energy into something and you don’t get the return you expected, don’t be discouraged. Look at it as a learning lesson, part of the process, a route a long your journey. Ask yourself, What worked well? What didn’t work well? How can you improve upon your next experience? Then keep walking forward.

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So what’s the moral of the story?

“Synergy is circular

An energy infinitely flowing

Making dreams a reality 

 Conversational connections sowing

seeds that empower everyone’s gifts

Expanding value beyond the knowing

a journey towards greatness

Setting the spirit up for growing”

Signing off,

Nadine G.